wiggle room
Posted on September 27, 2003
Filed Under Misc.
It’s 12:38 am and I’m sitting here printing out 100 copies of the brochure I did earlier in the week. I have to bring them to my client on Monday morning and I want to get them out of the way so it’s not a “to do” hanging over my head all weekend. Of course, I don’t feel like working so I started flipping through my referrer logs. Always fun.
In particular, I love finding new blogs that link to something I said. Hello people, that’s what trackbacks are for…I shouldn’t find out about this for the first time from my logs! 
Where was I? Oh yeah, in this particular case a blog entitled “Trade Show Marketing Report” linked to this entry about MacWorld/Creative Pro last July.
While I’m still in favor of audits, I’m thinking that maybe the issue will go away, at least in certain segments. Part of that reasoning is due to show reviews on blogs like this one , again on MacWorld CreativePro.
If you (or more likely your company’s executives) contribute to the promotion inflated attendance numbers, you’d better hope blogging never catches up to your event. You simply won’t have the wiggle room to fudge.
Now bloggers are known to have an inflated sense of their worth in the world. But he makes a really good point. I wasn’t looking to influence anything when I said what I did, I was just calling an event as I saw it. The fact is that some companies are held closer to the truth because some Joe Schmo with no one to answer to will tell it like it is. I don’t have any power alone, but since I was one of many who reported about how quiet the Javitz Center was on show day, IDG had no choice but to keep their numbers honest. They couldn’t get away with anything more than maybe a slight exaggeration. Interesting.
