I was flipping through the current issue of “Wired”:http://www.wired.com magazine when I saw this ad for “Marriott”:http/www.marriott.com Residence Inn:
I love that it depicts a professional woman. I love that she’s using her Apple iBook and iSight to stay in touch back with her man and we are to presume that they’re finishing their chess game as if there was no miles between them.
But look closer at her screen:
What’s sadder? The fact that she’s away from her loved one and has to play chess over a webcam, or that she’s currently staring at a picture of her guy in Photoshop instead of using that iSight to talk to him?
Note to ad agency: it’s not difficult to fake an iChat interface…but at least have the model hit “tab” on the iBook so you can get rid of the Photoshop menubar and toolbars before shooting the picture!
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Jeffrey J. Hoover 08.26.04 at 2:08 pm
Good eye! I noticed that the aspect ratio was wrong for iChat, but my first thought was that they were using some other program…
johnboy 08.27.04 at 8:13 am
the model didn’t have to hit any key because when the picture was taken THE SCREEN WAS BLACK. the image on the screen was superimposed later - and rather sloppily i might add: look what you can see through the glass on the right
macgeek 08.27.04 at 8:58 am
If they were using iChat to play chess the biggest problem would be the mirrored image iChat displays …
Jeffrey J. Hoover 08.30.04 at 2:14 pm
The mirrored image is only the view of yourself, so in that case, you’d have th chess board to look at.