It seems that TigerDirect.com is [going after Apple](http://www.macworld.com/news/2005/04/28/tiger/index.php) for trademark infringement.
>Systemax Inc. subsidiary TigerDirect.com has filed suit against Apple in the United States District Court for the District of Florida, alleging Apple has infringed on its trademark with its recent marketing campaign to promote Mac OS X v10.4. The software has been known by its code-name, “Tiger,” since it was first announced at Apple’s Worldwide Developers Conference in 2004.
As first reported by Bloomberg on Thursday, TigerDirect.com has requested an injunction against Apple. A preliminary injunction hearing has been scheduled for next week, but Mac OS X v10.4 will go on sale on April 29, 2005 regardless.
Of course it will. As I posted on a Mac board that deserves repeating here, my six year-old daughter will often throw a tantrum asking for something that she doesn’t really want. What she wants is the attention. If she got what she said she wanted, she wouldn’t know what to do with it.
If TigerDirect really wanted to stop OS X Tiger they would have filed this thing months ago. The timing makes the motivation clear. And it’s effective, I didn’t know TigerDirect was still in business until this happened. I bought stuff there for my Dad’s PC in the early 90s. Weren’t they related to Egghead?
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{ 1 comment… read it below or add one }
Evan Brown 04.29.05 at 1:57 pm
I have purchased computer parts from TigerDirect on and off for many years. Their prices are usually good, but the shipping costs can be rather high.
It is humorous to me that you did not know that TigerDirect was still in business because they send me emails every week letting me know about their latest “deals”. I needed a new monitor just this week and bought it from there, but that is the first purchase I have made from them in a couple of years. I guess after years of pestering me, they finally wore me down!