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The Rapleaf problem

Posted on September 5, 2007 
Filed Under Internet & Technology

Like many, I got one of those emails from Rapleaf saying that someone had been looking for me. No, I didn’t believe it. But I clicked through anyway and they did know my hometown and on which social network sites I had a profile.

In the end, I decided to “claim” the email address. They already had my email address and name and they knew that I have a profile on LinkedIn and Facebook among others, so I wasn’t providing them with anything they didn’t already know (okay, now they know I read my email, big deal). But I was able to control the information they had visible about me on their site and at least that’s something.

Their privacy policy explains how to get off their database completely…of course they don’t make it easy:

Opt-Out

An individual may request information taken down for a given email address by emailing support@rapleaf.com.

Additional, individuals can elect to have their information opted-out from Rapleaf’s database by following these steps:

1. Email opt-out@rapleaf.com from the email address requesting to opt-out. Rapleaf will then email back an opt-out form to confirm the email address.

2. Print out this customized opt-out form, fill it out, and mail it to the following postal address:

Rapleaf
Attn: Opt-Out Request
657 Mission Street, Suite 600
San Francisco, CA 94105

Rapleaf will then quickly follow up with a confirmation email. All relevant information pertaining to this opted-out email address will also be removed.

Oh come on…all that high falutin’ technology that somehow figured out where all my profiles are and I’m supposed to mail in a piece of paper to get off the database? Yeah, right. I’m surprised they don’t ask that the paper be gold-trimmed and delivered by carrier pigeon.

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